Turning Instagram Data Into Content Pillars That Actually Make Sense

If you are the brand, or you sell for a larger brand, you’re definitely leaving money on the table if you guess your way through social media. You can keep guessing, but that is how you burn time and attention with nothing to show for it. At some point you have to stop asking what you feel like posting and start asking what the numbers are telling you. Instagram is not just a place to be visible. It is a feedback loop. It shows you what your audience finds valuable, what they ignore, and what…