Striking the Balance When You Are the Brand: How to Build Your Personal Brand

When you build a business around who you are, social media becomes more than a marketing channel. It becomes the proof of concept behind your reputation. People do not just want your expertise. They want the human delivering it. They want to understand how you think. They want to see your standards and your world and the personality behind the results. But this conversation is not only for entrepreneurs or personal brands. If you work in sales inside a larger organization, your personal…